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Spirit Halloween: Night Parade of Horror

Insight: Invent a Halloween festival sponsored by Spirit Halloween.
Objective: Use ink blot renditions to promote event such as using them in deliverables.
Solution: For the event it is called Night Parade of Horror using the ink blots in the promotion such as the billboard ads, tickets, website, and social media.
Night Parade Creatures: Night Fiend, Night Soar, Night Plague, and Night Shire




Night Parade Imagery, Print, Deliverables, and Social Media



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